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CITIES IN THE SIGNAGE - FINDING COLOUR IN MOST UNUSUAL PLACES

Coastweek -- Such colourful signage is an often welcome sight for sore city eyes.

.

Colourful Nairobi !
Bright Mombasa ?

Your customers are certainly not going to
turn the page on of these sites and signs ...
.

Coastweek -- There is a classic saying in advertising:

"Half the money I spend on advertising is wasted; the trouble is I don’t know which half."

In the United Kingdom companies can spend millions of pounds per year on their advertising and, to a man, they agree with the sentiment above.

Maybe they should take a leaf out of Kenya’s book, for a smart and stylish way to do it.

Your customers are certainly not going to turn the page on of these sites and signs.

Coastweek -- Every available wall is home to some advertising advice or an apt adage.

Remember: you read it first at coastweek.com !