Growing need for stress-relief is fueling demand
for local tourism and hospitality industry players to capitalize
heavily in wellness tourism, a concept which has lately been on
an astounding growth trajectory in the country, reports
Local chain of hotels, PrideInn has
invested in a multimillion wellness facility christened "Bamboo
SPA" at PrideInn Paradise Beach resort to tap into local and
international wellness tourists especially those coming for
business meetings and conferences.
A key factor driving the local and global wellness tourism
market in the region is the rise in disposable incomes, owing to
rapid growth of economies.
Higher income levels have also shifted the trend toward
increased discretionary spending, particularly on wellness goods
"The influence of wellness has become a new reality due to
long or extraordinary working hours and the upward trend of
unusual work schedules like in the evenings at night or weekend.
"Add the spread of a more globalized economy, and you have
the perfect recipe for a considerably strained workforce and
their families," said PrideInn group of Hotels MD Hasnain
Health and wellness tourism has been identified as one of the
fastest growing travel segments, and the most lucrative
prompting local hotels fighting to capture market share.
According to 2018 Global Wellness Tourism Economy report,
International wellness tourists on average spent USD1,528 per
trip, 53 per cent more than the typical international tourist.
Domestic wellness tourists spend USD 609 per trip, 178 per cent
more than average domestic tourist.
PrideInn on its part is targeting domestic tourists,
foreigners, conference visitors who need to relax their body and
soul after a long flight and busy day in meetings.
"It used to be good food that created the buzz that lured
travelers to all sorts of destinations, now, wellness is taking
over as travelers seek out healthier, more active vacations.
"Wellness is a topic on a lot of people’s minds," added
Traveling for wellness has become its own remarkable niche
within the tourism industry, roughly 6 per cent of all tourism.
The Principality, with its reputation for on-trend luxury
hotspots, is no stranger to this booming vein of the tourism
industry and is on track to become a standout destination for
the luxury-oriented well-being seeking travelers.
Wellness tourism represents the intersection of two booming
mega-industries – wellness and travel. Wellness travel is one of
the fastest growing forms of tourism.
A multi-billion-dollar industry on the rise, wellness is
driven by an intense interest in quality of life.
Wellness vacations are used to gain peace of mind, reclaim
work/life balance and jumpstart a healthier, happier and more
fulfilling way of living.
wellness tourism niche encompasses 15 percent of global
travel, second to cultural tourism.
It is also lucrative, as wellness travelers spend 130 percent
more than the average traveler.
The 2016 Virtuoso Luxe Report identified the most
sought-after wellness aspects as massages and other treatments,
healthy cuisine, fitness classes, environmental beauty, and