Popular Mombasa north coast
PrideInn hotel is set to participate in the 53rd edition of ITB
Berlin, 2019 from 6th to 10th March 2019, writes Joseph Kubai.
The hotel chain aims to leverage this global trade platform to
showcase Kenya’s new aspects of Meetings, incentives,
conferences and exhibitions (MICE) tourism which has grown to
become a key option for the tourism and hospitality industry
within the East African Coast.
Held annually, ITB Berlin is the biggest international travel
trade show in the world.
Every year, it draws thousands of professionals from
accommodation providers to hospitality technology vendors from
around the globe.
In 2018, a total of 10,000 companies and organizations from
186 countries exhibited their products and services to around
170,000 visitors, including 110,000 trade visitors.
"This is a perfect platform to meet the best of the industry
minds and to forge partnership with them.
"This also helps us understand challenges that the global
hospitality industry faces today," said Hasnain Noorani,
Managing Director and founder of PrideInn Group of Hotels
ITB will present an opportunity for Kenyan hoteliers to
exhibit and promote Mombasa and Kenya at large as one of the
most preferred tourist destinations.
"Given our growing portfolio of hotels, we are eager to raise
awareness at global platforms about our superb products while
leveraging strategic business opportunities.
"ITB is a great forum to see the new and upcoming trends in
technology that are transforming our industry faster than ever,"
said PrideInn Hotels sales manager Ms. Joy Morai.
The hotel also intends to use this event to fortify Mombasa’s
position as a tourism destination and increase tourist numbers.
"Mombasa and Coastal region is already among the top
destinations in East Africa for tourists, who are mostly
interested in the city’s unique cultural wealth, museums as well
as in the events and festivals that act as peak experience and
make a trip to Mombasa an unforgettable cultural journey.
"Moreover, they are also attracted by the inspired Swahili
"They also choose Mombasa for activities such as sailing and
other sea sports," added Ms. Morai.
This year ITB Berlin is expected to attract over 170,000
global visitors including 110,000 trade visitors over the five
Parallel with the show will be held the ITB Berlin Convention
which is the largest of its kind in the world.