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China Beiqi Foton Motor firm launch East
Africa regional operation center in Nairobi

NAIROBI (Xinhua) -- Chinese automotive firm Beiqi Foton Motor on Friday launched an operation center in the Kenyan capital, Nairobi, to facilitate its expansion across the east African region where demand for trucks, pickup trucks and sports utility vehicles is growing.
Guo Ce, economic and commercial counselor at the Chinese Embassy in Kenya, said at the launch ceremony that "as the east African countries unroll their development plans, I believe that Foton Motor Kenya among other Chinese companies will continuously provide good products and services, so as to make more contribution to the construction and development of this region and Kenya, and inject new vitality into our two countries’ friendly cooperation."

Guo noted that Foton has sold more than 3,500 vehicles in Kenya since its entrance in the market in 2012.

"In the near future, Foton products will be exported to neighboring countries to benefit the region and at the same time boost the export production rate in Kenya," he said.

Peter Munya, cabinet secretary at the Ministry of Industry, Trade and Cooperatives, hailed the setting up of the 800 million Kenyan shilling (8 million U.S. dollars) regional operation center, saying it will boost the country’s growth agenda.

"The center will improve economic and trade cooperation between east African countries," Munya said in a message read on his behalf by the managing director of Kenya Investment Authority, Moses Ikiara.

  China Beiqi Foton Motor firm launchimng Eastern Africa regional operation center in Nairobi Kenya | Coastweek

NAIROBI (Xinhua) -- Sun Qingzhong , General Manager of Foton Motor Kenya Ltd, and Patrick Boruett [right] National Chairman of Eldama Ravine Education Faundation, exchange documents after signing donation files during the unveiling ceremony of the East Africa regional operation center in Nairobi, Kenya. Foton Motor on Friday unveiled its east africa regional operation center in Nairobi, capital of Kenya, aiming to further enlarging its market in Kenya. XINHUA PHOTO - CHARLES ONYANGO
He said the government is keen to promote growth of the local motor vehicle assembly sector as a means to boost job creation.

Ma Rentao, president of Foton International Group, said the automobile firm is keen to grow its brand across the east African region.

Kenya needs to reinvent industrial production to expand exports to China

Nairobi (Xinhua) -- Kenya should improve quality of manufactured goods to enhance their competitiveness in the Chinese market, experts said on Friday evening.

Bitange Ndemo, professor of economics at University of Nairobi, said conducting a research on possible deficiencies in the Chinese market would be the beginning of enhancing competitiveness of Kenyan products in the world’s largest economy.

"We cannot say we want to increase our exports to China without precisely knowing what they want," Ndemo said.

Taking into account its population, Ndemo noted an existing gap for food supply which Kenyan producers can bridge if they produce en masse.

"Considering their population they need a lot of food to consume.

"We need to know how much they import, where they import it from and what capacities do those countries have," he added.

Ndemo proposed that in order for Kenya to have a competitive leverage in China, the government should implement a land subdivision hindering policy to encourage large scale farming to ensure a consistent adequate supply of the produce exported.

"We need to have a huge production to compete against other countries," said Ndemo.

He also appealed for development of an initiative that would give preferential access to African goods to influence the growth of Africa’s exports.

Phyllis Wakiaga, chief executive officer of Kenya Association of Manufacturers, said importation of mechanized solutions into farming as well as knowledge transfer will play a huge role in increasing productivity per acre of which the firm outputs could be agro-processed locally or exported to China.

Kenya is eager to export to China products including flowers and vegetables, analysts said.

Fruits, vegetables and flowers are already a key foreign exchange earner for Kenya, bringing in about 1.15 billion U.S. dollars in 2017, according to Kenya’s statistics bureau.




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