By Ronald Njoroge NAIROBI (Xinhua) --
Nancy Wangari Ndirangu has always dreamed of
transforming her family-owned agro processing firm into a
The director of
Centrofood Industries has just returned from the China
International Import Expo (CIIE) with orders from Chinese
“The Chinese market
could be the catalyst that will propel my company into the big
league,” Ndirangu told Xinhua on Friday during a reception held
by the Chinese embassy in Nairobi.
She said that
Chinese consumers were very receptive of her tomato sauce
products as she was able to sell all the samples she travelled
with to China.
“We have been
overwhelmed with inquires and we are now narrowing down to those
with the best offers,” she added.
Ndirangu said that
she hopes to commence shipping her organic brand of tomato sauce
to China, beginning January 2019.
“We hope to begin
selling small quantities and grow gradually as we develop our
products to meet the specific needs of Chinese customers,” she
Industries’ current portfolio of products includes chilly and
garlic sauce, fruit juices and jams as well as bottled drinking
The first CIIE that
was held in Shanghai between November 5 and 10.
-- Nancy Wangari Ndirangu, director of
Centrofood Industries, delivers a speech concerning her
experience of attending the China International Import
Expo (CIIE) during a reception held in Nairobi, Kenya,
Nov. 16, 2018. “The Chinese market could be the catalyst
that will propel my company into the big league,”
Ndirangu told Xinhua here on Friday.
XINHUA PHOTO: LYU SHUAI
Kenya, which was
represented by President Uhuru Kenyatta, was one of the African
countries with a country pavilion.
acting chief manager product, market development and promotion
at Export Promotion Council (EPC), said that China is one of the
largest importers of goods in the world.
“We are therefore
putting all our energy into China to ensure we get our products
into the lucrative market,” Mucheso said.
He said that Kenyan
products that have potential to be successful in China include
coffee, tea, macadamia nuts and other manufactured products.
Irene Mumo, director
of Trueways Enterprise, also participated in the CIIE. Mumo said
that her organic honey emerged as a favorite for Chinese
consumers who are embracing healthy foods.
She added that she
secured large orders from Chinese consumers and is currently
looking for finance to expand her operations.
Mumo noted that
another challenge she will face in exporting to the Asian
country is lack of enough quantities.
“I therefore plan to
begin aggregating honey from small scale farmers from across the
country in order to supply to my clients,” she revealed.
She observed that in
order to penetrate the Chinese market, she will package her
products in small dosages in order to ensure that they remain
Fridah Mbaya also
reaped rewards from her participation at the CIIE. The director
of Nyumbani Coffee Enterprises hopes to introduce Kenya’s
renowned coffee to Chinese consumers.
“The only challenge
I experienced was the need to upgrade packaging in order to
appeal to sophisticated Chinese buyers,” Mbaya said.
entrepreneur said that she hopes to benefit from the coffee
drinking culture that is taking root in major Chinese cities.
Chinese envoy urges Kenya to
environment to lure Chinese investments
NAIROBI (Xinhua) --
A Chinese envoy on Friday called on the Kenyan
government and business community to take concrete measures to
create a safer and more convenient environment to lure more
Li Xuhang, Charge’d
Affaires at the Chinese embassy in Kenya, told journalists in
Nairobi that Beijing is ready to help increase the value and
competitiveness of Kenyan products and expand imports from
“The future of our
bilateral cooperation is very bright,” Li said, calling for
efforts to seize the prime opportunity to work harder for more
Kenyan products to enter Chinese market, for more Chinese
investment to come to Kenya, and most importantly for more
tangible benefits to the lives of Kenyans and Chinese.
Li made the remarks
during a reception for Kenyan business community who
participated in the China International Import Expo (CIIE) that
run from Nov. 5 to 10.
The Chinese diplomat
said that Kenyan exhibitors had achieved remarkable results
during the expo, given that their products including tea, coffee
beans, honey, grains, attracted attention of Chinese buyers.
chief administrative secretary in the ministry of foreign
affairs, said the CIIE with its focus on imports is an open and
cooperative platform for countries and regions to showcase their
achievements and development as well as conduct international
Namwamba said that
the expo will promote the Belt and Road Initiative, economic
globalization, inclusive growth and reciprocal development.
He added that Kenya
is fully committed to strengthening bilateral trade with China
in order for the citizens of both countries to fully realize
benefits of the cooperation.
He stressed that
there is great potential to grow the current volume of Kenyan
exports given the size of the Chinese market.
Namwamba said that
Chinese investments in Kenya are on the rise and currently over
400 companies are operating in the country, employing some