Lee Adoboe TEMA, Ghana, Nov. 1 (Xinhua) -- As Ghana
prepares to showcase the best of its traditional and
nontraditional export products at the 2018 China International
Import Expo (CIIE) running from Nov. 5 to 10 in Shanghai, one
local company has said it will take advantage of the event to
expand its export to China.
Niche Cocoa, a wholly-owned private
Ghanaian cocoa processing company located in the Free Zones
enclave in Tema, 25 km east of the capital Accra, looks forward
to the opportunity to showcase the best of its products to the
Speaking to Xinhua here at the
factory, Francis Kangah, Quality Control Manager of Niche, said
the company that was established in May 2011 exports its
processed cocoa products in the form of liquor (paste) and
butter to its major destination markets in Europe, including
Switzerland, Germany, Netherlands, Spain and Russia.
However Kangah said the Chinese market
was emerging strongly compared to Europe, and the company has
also started exporting its cocoa cake and powder to China, with
“We started exporting to China about
three years ago, where we send mostly cake and powder with a
growing demand,” he said, adding the company currently exports
about 40 percent of cocoa cake and powder to China.
In order to add more value to cocoa,
Niche commissioned its own confectionery plant and started
producing Niche Chocolate made from authentic Ghanaian cocoa
beans in 2017.
The plant was initially intended to
serve the Ghanaian market with another brand of Ghanaian
chocolates, the Golden Tree that is produced by state-owned
Cocoa Processing Company.
With the trend of growth and
significant increase in exports of cake and powder to China in
recent years, Niche envisages a boom in demand in the near
“The shipment is actually growing as
far as China is concerned,” he said, expressing the belief that
China would ultimately become a big market for Niche chocolates.
It has been the strategy of government
of Ghana to increase the local processing of cocoa to at least
50 percent of total annual beans production in the medium term.
“If China starts importing chocolate
from Ghana, that will actually enhance value addition to cocoa.”
he said, adding that the CIIE has presented the West African
country a great opportunity to showcases its brand chocolate
made from authentic Ghanaian cocoa beans.
“The opportunity to export to China, I
believe is going to be a good business for us. The chocolate
itself tastes very good, and it is chocolate coming from the
best cocoa beans in the world,” he said.
Kangah therefore expressed the hope
that during the fair, the company would be able to meet with
buyers who are interested in Ghana’s cocoa which is the
benchmark beans globally.
Kangah said the company has been
seeking to establish a subsidiary in China so as to bring the
company and its products closer to consumers in that market.
“The expo therefore will present that great opportunity to
fulfill this dream.” he said.
For a long time, cocoa has remained
the lifeline of Ghana’s economy as a key source of employment
for 800,000 farmers and other cocoa sector workers. It is also a
major source of foreign exchange earnings.
With more than 900,000 metric tons of
beans produced during the 2017/2018 crop year, the country was
able to secure 1.3 billion U.S. dollars in selling the crops.
However, apart from the state-owned
Cocoa Processing Company, there has not been much attempt to
grind the cocoa beans locally over the years due to limited
processing capacity, let alone transform them into finished
The country has therefore remained
largely an exporter of raw cocoa beans, with only around 20
percent of its cocoa beans processed locally.