NAIROBI (Xinhua) --
Kenya on Thursday launched an online media
campaign to promote the East African Community (EAC) integration
within university colleges in the country.
Principal Secretary for the Ministry of East Africa Community
and Regional Development, said the campaign, dubbed Ushirikiano
Digital, acts as a platform for exchange of information by the
youths in colleges and the ministry through digital platforms.
“The campaign is to
help increase awareness amongst the youths and members of the
public on the role and integration process within the EAC,”
Koech said during the launch in Nairobi.
She said that the
campaign that is due to run for the next three months is
involving all university colleges in the country.
“We want the youths
to be part of the journey by exploring the opportunities that
unfold as the policy makers make decisions on behalf of
citizens,” she added.
Koech noted that the
EAC is a major market for Kenya’s products, creates
opportunities for cross-border investment as well as platform
for creation of a unified voice in the international arena.
She noted that the
campaign is timely given that the six members of EAC namely
Kenya, Uganda, Tanzania, Rwanda, Burundi and South Sudan are
headed towards having a single monetary union and a political
“We want to build a
community that has a collective common development agenda and
responsive to the development plans within the bloc,” she added.
She told the
university students who were drawn from 13 universities that the
regional bloc has created a one stop border post where citizens
of the six countries now walk freely without producing a visa.
“You no longer
require a visa to travel to any of the five countries. You only
need to produce your identification certificate or passport at a
border post,” the official said.