QINGDAO, (Xinhua) --
When Hisense, a Chinese consumer electronics company,
opened its plant in South Africa in 2013, local employees took the
bus or carpooled to get to work. Now, most of them drive their own
cars and sometimes “scramble” to find a parking spot.
“Some of the cars are second-hand or entry-class, but it still
highlights the improved income and living standard,” Li Youbo,
manager of the South African branch of Hisense, told Xinhua on
Headquartered in east China’s Qingdao City, Hisense has been
expanding its business in Africa since 2000, when it built a TV
production line in Johannesburg. In 2013, it opened another plant in
Atlantis, about 50 km from the city of Cape Town.
Last year, Hisense produced 261,000 refrigerators and 389,000
televisions in South Africa.
Liu Xin, general manager of Hisense’s international marketing
company, said Hisense South Africa hired 700 local employees,
accounting for over 90 percent of the total staff. Thirty-three of
them are senior executives and managers.
Reagan Adonis, 33, joined Hisense five years ago as a fridge quality
inspector. Now he has been promoted to the supervisor in charge of
quality assessment for 13 production groups.
“My family could hardly make ends meet before I found a job here.
But now, I am able to send my four children to school,” he said.
He also coaches the plant’s football team in his spare time. Last
year, his team won the championship in Atlantis’ amateur football
Liu said the attendance rate at Hisense South Africa topped 98
percent, which was very impressive.
“Our employees turned leftover materials into storage racks and
stools. An employee named Lucky even helped us solve a technical
problem concerning the refrigerator’s rubber door seal. The rubber
door seal workshop in our plant was therefore named after him,” Li
Besides TVs and fridges, Hisense’s South Africa plant now also
produces freezers, cellphones, AC units, washing machines, and
kitchen appliances, which have entered a total of 5,112 shops
belonging to 18 chain stores across South Africa.
In addition to meeting the market demand in South Africa, the
products are exported to a dozen other African countries and regions
including Mozambique, Zimbabwe, Malawi, Zambia, Mauritius, Mayotte,
Reunion, and Madagascar, according to Hisense.
As the production capacity expanded, Hisense supported some of its
employees to start their own companies that provide auxiliary
products such as fridge rubber seals and condensers. They were able
to lease equipment from Hisense during the initial stage of
“Such startups not only create bigger room for Hisense’s development
in South Africa but also help speed up the country’s
industrialization,” Li said.
Leng Jing, a researcher at the Qingdao Academy of Social Sciences,
said current China-Africa cooperation has expanded from government
assistance to enterprise investment and financing cooperation, from
general merchandise trade to capacity cooperation and processing
trade, from project contracting to middle and high-end industries.
The China-Africa Development Fund, the first stock equity fund set
up in China that focuses on investment in Africa, has invested in 91
projects in 36 African countries, with a total investment of 4.5
billion U.S. dollars. Those projects are estimated to promote over
20 billion U.S. dollars of investment from Chinese companies in
fields such as agriculture, infrastructure, capacity cooperation as
well as resource exploitation.
Leng said direct investment from Chinese companies can improve
African countries’ ability to develop and create jobs locally, which
echoes the objective of the Belt and Road Initiative.