MOGADISHU, (Xinhua) --
Internet costs have hit an all-time low in Kenya
as telecoms fight for the fast-growing market, enabling Kenyans
to stream live the World Cup and other TV programs on their
The rates have been
falling for the last months as data become the new battle ground
among service providers in the East African nation, including
Telkom, Safaricom, Airtel, Jamii Telkom and Zuku, among others.
While the first
three have focused on mobile internet which accounts for 99
percent of subscribers, the latter are fighting it out in the
currently paying as low as 1 U.S. dollar for 2 giga byte (GB) of
data, down from over 10 dollars. And for broadband, the telecoms
are offering 10 dollars for unlimited internet.
The low rates have
come in handy for thousands of Kenyans who are able to stream
live the World Cup on their mobile phones.
“This has been the
best World Cup experience for me for the last decade,” Johnson
Onyango, a marketer in Nairobi, said Saturday.
Onyango has not only
watched most of the matches on phone so far, but he also did so
“The local TV
station only showed half the matches. The pay TV station hiked
its rates. So the phone came to my rescue,” he said.
Some 30 million
Kenyans access the internet through their smart phones,
according to the Communication Authority. This makes the mobile
phone users the target market for data, according to Bernard
Mwaso, a consultant with Edell IT Solutions in Nairobi.
“My take is that in
future, events like the Olympics, African Cup of Nations and
Formula One would be exclusively watched by Kenyans on phone as
internet costs fall,” he said.