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Kenya political stability boosts flower business for European firms | Coastweek
NAIVASHA (Xinhua) -- A woman works [left] at a flower farm in Naivasha, about 90 kilometers northwest of Nairobi, capital of Kenya. Floriculture industry is the most developed sector and accounts for about 40 percent of all horticultural exports in Kenya, with the country being the largest supplier of cut flowers to European Union. Fresh flowers are seen [right] at a workshop in Naivasha Town. The Naivasha region in the Rift Valley is considered as the production base of the Kenyan flower industry, with 90 per cent of flowers mainly exported to Europe. A maximum of nearly one million stems, after being cut, graded, chilled, are delivered with diversified varieties to its key destinations in Europe every day. Kenyan flowers, which take more than 30 per cent of market shares in Europe, are also prepared to pave the way to potential Asian markets like Russia, Korea and Japan. XINHUA PHOTOS - ALLAN MUTURI and LI JING

Kenya political stability boosts flower business for European firms

NAIROBI (Xinhua) -- European firms that source flowers from Kenya have lauded the current political stability, noting it has improved their businesses.

Marcel Zandvliet of the Dutch Flower Group, one of the largest buyers, said unfavorable political environment affects business since products are delayed or don’t reach them at all.

"We are happy with the current business environment.

"Bad political situations affect logistics making it hard for flowers to reach us," he said on Wednesday.

He added that unfavorable news from Kenya further affects perception of consumers who shun products.

"When people hear of the negative news, they buy from elsewhere which slows down business," he observed. The company mainly buys roses from Kenya, which they blend with others.

"Kenya is our main source of flowers. We also buy from Ethiopia but Kenya is the major," he said.

The firm sources flowers from growers in Naivasha, Mt Kenya, Kitale, Nakuru, Kiambu and Nakuru.

The current business environment has improved following political pact between President Uhuru Kenyatta and his rival in last year’s polls Raila Odinga on March 9.

Kenya in 2017 exported flowers worth 1 billion U.S. dollars up from less than a billion dollars, according to statistics from the Flower Council of Kenya.
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EARLIER REPORT:

Kenya’s horticulture sector eyes Chinese market to boost revenues

NAIROBI (Xinhua) -- Kenya’s horticulture sector is seeking to increase sales in the Chinese market in order to boost revenues, the industry said on Tuesday.

Hosea Machuki, the CEO of the Fresh Produce Exporters Association of Kenya, told a media briefing in Nairobi that currently less than two percent of horticultural exports are sold in China.

"We are therefore going to intensify marketing efforts in China in order to expand the horticultural sector revenues," Machuki said during a media briefing on the upcoming Kenya Trade Week that will take place from July 29 to Aug. 1.

The second edition of the Kenya Trade Week will showcase what Kenya has in stock for both the domestic and export market.

Government data indicates that the bulk of horticultural exports end up in the European Union and the rest goes to the Middle East, United States and Australia.

Machuki said Kenya will also take advantage of the high frequency of flights between Kenya and China to promote exports. He noted that Kenyan flowers and avocados could get a ready market in China.

 

             

 

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