RIO DE JANEIRO Brazil (Xinhua) --
Brazilian citizens are expected to spend
over 20.3 billion reals (5.47 billion U.S. dollars) in products
and services related to the FIFA World Cup, according to a
survey published on Wednesday.
According to the
survey carried out by the local Credit Protection Service and by
the Shop Owners’ Association, some 60 million Brazilians are
expected to spend their money on World Cup-related merchandise
and services. Of the people interviewed in the survey, only 25
percent said they do not intend to acquire World Cup merchandise
A total of 1,061
adult consumers from all Brazilian state capitals were surveyed.
Out of the people who said they would make purchases related to
the World Cup, 91 percent said they would buy food and drinks to
watch the games. In Brazil, it is common to see families and
groups of friends gathering to watch the matches together,
making barbecues and special meals.
62 percent said they
would go to bars and restaurants to watch the matches, while 61
said they would buy ornaments. 54 percent would buy home
decoration items and 21 percent would buy pay-TV World Cup
Though the World Cup
and especially the Brazilian squad’s popularity is low in the
country following a disastrous campaign in 2014, the habit of
reducing work hours on matchdays persists in Brazil.
companies will adjust working hours on matchdays including
letting employees go home earlier or start work later. The
federal government and several local administrations established
half-days on the days Brazil is scheduled to play.