NAIROBI (Xinhua) --
Kenya’s industry stakeholders plan to travel to
Germany to showcase the country’s rich diversity of tourism
products, officials said on Monday.
Kenya Tourism Board
(KTB) which is leading the delegation for the five-day
International Tourism Bourse (ITB) in Berlin which begins on
Wednesday said the tourism sector will reap big from one of
Europe’s largest tourism trade shows.
“We are intensifying
our marketing efforts to attract the youth, the extended
families as well as honeymooners who are looking for longer
stays and more travel experiences in Kenya,” said Betty Radier,
chief executive officer of KTB.
Radier said the
trade show will give the Kenyan trade an opportunity to network
with top travel agents as well as get the latest intelligence on
global tourism trends.
Europe is the
leading tourist source market for Kenya, accounting for a 36
percent share of the total international arrivals to Kenya in
2017, according to statistics from KTB.
Radier said the
German market is ranked at position six and is among the most
resilient source markets for Kenya.
By the close of
2017, the German market recorded a 13.2 percent increase in
arrivals into Kenya to 49,247 visitors compared to 43,502
travelers in 2016.
The ITB Expo in
Berlin has attracted over 100,000 exhibitors from 180 countries
looking to get a share of Europe’s tourism and travel market.
The exhibition is
being held against the backdrop of the improved performance of
Kenya’s tourism sector in 2017.
The East African
nation shrugged off the uncertainties associated with the
electioneering season in 2017 to record a 9.8 percent growth in
total international arrivals into Kenya by air, sea and cross
border to top 1.47 million visitors compared to 1.34 million
arrivals in 2016.