Leading medical underwriter AAR Insurance,
has announced the launch of a Sh150million reward
program targeting agents with the best sales.
Dubbed ‘Simply the Best’ the year-long
incentive program targets both its in-house and
The campaign, whose ultimate prize is
a brand-new Mercedes Benz C200 will also feature
multiple different awards including cash,
laptops, tablets, ipads among other rewards.
Commenting on the incentive program at
the, AAR Insurance Kenya General Manager, Nixon
“It is our hope that this program will
help improve relations with our distribution
channels and hence drive revenue especially
in the SME Market which is one of our key
target market segment for us in 2018,” He
was speaking at an event held in Nairobi to
celebrate and reward its top in-house,
independent agents and brokers.
The event which bought together sales
agents from across the country, saw a number of
agents feted for outstanding performance in
Virtual Consult Insurance agency of
Nairobi bagged the overall agent of the year
award. Other awards included: Business
Development Manager of the Year, Relationship
Manager of the Year Retail, Relationship Manager
of the Year Corporate, Branch Manager of the
Year, and Regional Sales Manager of the Year.
AAR Insurance Kenya General Manager Nixon
presents Anwar Mwamose with the Agent of The
Year (Renewal) award during an event to reward
its top in-house, independent agents and
brokers. The underwriter has announced the
launch of a Sh150 million reward program
targeting agents with the best sales in 2018.
The new program is designed to support
AAR Insurance’s business strategy and create daily
intensity around improvements in customer service.
The awards will be given on a monthly,
half year and annual basis.
The company recently announced plans
to set up two training centres in Mombasa and Kisumu for
This is part of the underwriter’s
ongoing plans to equip at least 1500 insurance agents
nationwide with professional sales skills by 2019.
The training, which takes six months,
is a welcome departure from current industry practice,
where agents undergo short training courses for two
weeks and are then deployed to the market.
In Kenya, insurance is largely
distributed through the agency model hence agents play a
vital role in uptake of insurance products.
Mr. Shigoli noted that insurance
agents not only sell policies, but also advise customers
on insurance matters.
He noted that deepening understanding
of the benefits of insurance would help increase
insurance penetration in the country, which is currently
around three per cent.
Insurance penetration is measured as
total industry premiums as a percentage of GDP.