By Christine Lagat and Wang
Xiaopeng NAIROBI, (Xinhua) --
Mutua Matheka loved adventure since his
childhood days and often defied warnings from older
relatives and teachers to scale dangerous heights to
test his grit and resilience.
33-year-old architecture graduate developed a passion
for adventure photography during his teenage years and
gladly embraced any opportunity to capture fascinating
landscapes in his locality.
prowess came to its own in mid July when Chinese
technology firm Huawei recruited him to embark on a
photography mission aimed at showcasing Kenya’s
attractions to the rest of the word.
participation in the Huawei-sponsored photography
campaign titled “Kenya: Exploring a new point of view”
marked an important milestone in his career.
interview with Xinhua on Thursday evening at the launch
of the Huawei digital photography campaign, Matheka said
he felt honored to be part of a crew that helped rewrite
Kenya’s narrative through visual imagery.
“Participating in this project to showcase Kenya’s
unique physical features was a dream come true for me
since I have always aspired to harness the power of
images to make positive changes in society,” said
Kenya’s leading mobile phone company Safaricom sponsored
the digital photography campaign to help highlight the
positive side of Kenya amid polarization witnessed
during the prolonged electoral cycle.
his crew embarked on a seven-day trip to different parts
of the country to capture captivating images on top of
Safaricom masts using Huawei’s P10 smartphone and
endurance and stamina was tested to the limit when he
climbed up to the apex of the cell phone masts to
capture thrilling images of hills, water bodies,
wildlife and savannah grasslands.
day photographic journey was grueling and I had to
endure freezing cold and strong winds on top of the cell
phone masts to get the best snapshot,” said Matheka.
most outstanding images that he captured during the
week-long odyssey to Kenya’s hinterland, cities and
coastal beaches will be displayed on Huawei’s digital
platforms to be viewed by millions of people globally.
he was overwhelmed by the positive feedback he received
from the public when his snapshots of Kenya’s
fascinating landscapes were unveiled.
always cherish the experience of climbing tall masts at
sunrise and sunset to capture our natural beauty using a
smartphone camera. Each picture that I took will live to
illustrate our timeless and authentic heritage to future
generations,” Matheka said.
underscored the role of digital technology to re-invent
the Kenyan brand that had experienced a beating due to
fractious politics and insecurity.
“Most of us
Kenyans have always viewed the country through the
lenses of foreign media and it is high time we harnessed
the power of digital technology to tell the positive
side of the story,” said Matheka.
currently mentoring upcoming photographers through
social media platforms and is optimistic the photography
campaign will boost tourism in Kenya.
companions during the photography journey had kind words
for the venture that not only added luster to their
careers but also elevated their fame in Kenya and
Maingi, 27-year-old aeronautical engineering major, was
part of the Huawei photography project that helped
refine his photography skills.
started engaging in adventure photography two years ago
after graduating from a mid-level college and an
opportunity to participate in the Huawei explore Kenya
project opened new horizons.
“It was a
whole new experience to travel hundreds of miles to some
of the remotest outposts in the country and take a photo
of desolate hills, plateau and water points,” said
braved chilly mornings to climb up to the apex of cell
phone masts and get a better view of captivating
part was carrying a luggage weighing eight kilos while
climbing the masts. It was a grueling task that also
boosted our physical stamina and resilience,” Maingi
He vowed to
utilize his photography skills to inspire and mentor
the first country in the world to benefit from Huawei
sponsored digital photography campaign that aims to
spotlight the country’s positive attributes.
Creative Director of Huawei Global, said Kenya has made
great strides in many spheres hence the need to magnify
this progress using digital technology.
renowned for wildlife and technological revolution and
it is important to showcase these positive developments
to the wider world using smartphones and other digital
platforms,” said Wong.
digital photography campaign to showcase Kenya’s
(Xinhua) -- China’s leading technology firm
Huawei on Thursday unveiled a new photography campaign
to help showcase Kenya’s scenic attractions to the world
on its digital platforms.
Kenyan Cabinet Secretary for Tourism,
Najib Balala, senior Huawei executives and art
lovers attended the launch of the campaign dubbed
“Kenya: Exploring a new point of view” to help
spotlight the country’s natural heritage through
“This campaign will help us create a
new narrative for our tourism products. We need to
engage photographers to showcase our country’s
beautiful landscapes,” said Balala.
Huawei partnered with Kenya’s leading
mobile service company Safaricom to sponsor a renowned
local photographer to capture some of the most
outstanding scenic attractions in the country using a
dual camera in its P10 smartphone.
The architectural photographer called
Mutua Matheka captured the captivating images on top of
Safaricom masts that are powered by Huawei technology.
His seven-day photography mission took
him to various parts of the country like the Rift
Valley, savannah grasslands, highlands and the coast
region that draw tourists in droves due to their natural
Eight images captured by Matheka that
stood out from a huge collection will be showcased on
Huawei’s digital platforms.
Stone He, the CEO of Huawei Kenya,
said the technology giant is ready to be part of Kenya’s
social and economic transformation through use of its
“Kenya has changed in the last few
years and it is important to portray the country in
a positive way,” He remarked adding that Kenya’s
digital revolution has helped rewrite the country’s
Xavier Wong, the Creative Director for
Huawei Global, said Kenya was privileged to be the first
country in the world where the digital photography
campaign was implemented with success.
“We managed to get a professional
photographer to showcase Kenya’s beauty using
powerful snapshots captured by Huawei’s latest
Smartphone,” said Xavier.
He added that Huawei will be in the
frontline of Kenya’s technological and cultural
Stephen Chege, the Head of Corporate
Affairs at Safaricom, hailed the partnership with Huawei
to implement the digital photography campaign, terming
it a game changer in Kenya’s quest to improve its image
“We are delighted to have partnered
with Huawei Technologies on this project because it
captures not only the hidden beauty that lies within
our country but also our continuing quest to expand
coverage across Kenya,” Chege remarked.