NAIROBI (Xinhua) --
Chinese firm, Welcome China is currently in talks
with Kenya’s tourism authorities in order to market Kenya as a
tourism destination in China.
Welcome China CEO
Marcus Lee told Xinhua in Nairobi Tuesday that his organization
is keen to increase number of Chinese tourists visiting Kenya
“With the right
strategy and approach, China can become a top tourism source
market for Kenya,” Lee said on the sidelines of the Seventh
Edition of the Annual Magical Kenya Travel Expo.
conference, from Oct. 3 to 5, will showcase Kenya’s tourist
attractions to overseas travel agencies. Welcome China is part
of International China Investment Forum.
Welcome China is
currently working with Zimbabwe with a view to attract more
Chinese tourists to the Southern African nation.
Data from Kenya
Tourism Board, the government’s tourism marketing body indicates
that approximately 35,000 tourists from China visited the East
African nation in 2016 out of 1.3 million international
Kenya has already
been granted Approved Destinations Status by the Chinese
government. Lee said that Kenya has a high chance of capturing a
slice of the estimated 122 million outbound Chinese tourists.
“Kenya just needs to
develop tourism products that appeal to Chinese tourists,” he
added. Lee said that for Kenya to attract more Chinese visitors,
it also needs to increase its marketing in China.
“Kenya is already
well known in Guangdong Province largely because Kenya Airways
flies into the region. However Kenya is not well known in other
key cities such as Shanghai,” he added.
Lee said that most
of the marketing targeting Chinese travelers should be made
through mobile channels.