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ADDIS ABABA, (Xinhua) -- Participants take part in the launch of the new smartphone “Tecno Spark” in Addis Ababa, Ethiopia, Sept. 16, 2017. Ethiopia’s most popular Chinese mobile brand TECNO launched its newest Smartphone “Spark” at a colorful ceremony on Saturday. XINHUA PHOTO: MICHAEL TEWELDE

Ethiopia’s most popular Chinese mobile brand launches new model   

ADDIS ABABA, (Xinhua) -- Ethiopia’s most popular Chinese mobile brand TECNO launched its newest Smartphone “Spark” at a colorful ceremony in Ethiopia’s capital Addis Ababa on Saturday.

Mohammed Hasseni, Marketing Manager of TECNO Mobile Ethiopia, said his company launched the new smartphone product to maintain TECNO’s dominant position in the lucrative Ethiopian market.

“TECNO is special from other brands because of the price and quality ratio, TECNO mobile has the best quality with the best affordable price,” added Hasseni.

Li Yanhong, manager at sales department of TECNO Ethiopia, added that the new smartphone targets Ethiopia’s predominantly young population.

“TECNO Spark will focus on the middle end customers of younger demographic. We give them very nice products with affordable price, this is the advantage of our new mobile phone,” said Li.

While Smartphones are becoming popular in Ethiopia with young people preferring them especially for their camera quality, price is a big issue for a still largely poor country.

ADDIS ABABA, (Xinhua) -- A participant uses the new smart phone called “Tecno Spark” during its launch in Addis Ababa, Ethiopia, Sept. 16, 2017

Samrawit Arega, sales promoter for TECNO mobile, contends that with her company the issue of price affordability for quality product takes priority over the need to make profit.

TECNO Spark represents a low cost mobile handset, with good price having 13 megapixel bi-cameras, 13 Gigabytes storage capacity and the latest 7.0 android technology system, said Arega. The model sells at around 133 U.S. dollars.

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