By Abdi and
Wang Xiaopeng MOGADISHU (Xinhua) -- A new radio
station in Somalia that airs business programs round the clock
is behind hastening the Horn of Africa State’s recovery process
through promotion of entrepreneurship.
Goobjoog Business that has over 25
radio stations across Somalia usually airs content rich in
economics, finance and entrepreneurship to the delight of
citizens and local leaders.
It commenced operations early this
year and has stood out as the only channel dedicated to business
while providing a platform for entrepreneurs and their clients
Abdiwali Jama Bare, the director of
Goobjoog Business, told Xinhua recently that the decision to
start a business radio was informed by the growing need for
specialized coverage of topics related to entrepreneurship.
“We started this idea because we
realized there were no media outlets dedicated to covering
business and we felt the need to fill this gap in the
market,” said Bare.
“We offer opportunities to make
visible business ideas for entrepreneurs in Somalia. Since
we do not spend time on politics as most stations do, we are
able to build our expertise in covering business and
gradually becoming a reliable source for business news in
Somalia,” he added.
The World Bank said in its Somali
Economic Update last month, the country’s Gross Domestic Product
(GDP) is estimated to have reached 6.2 billion U.S. dollars in
2016, adding the Horn of Africa country lost about 1.7 billion
dollars in livestock deaths and another 60 million dollars lost
in crop production during the recent drought.
Bare said the increasing number of
Somali Diaspora returning to the country and foreign investors
find it difficult to get a clear picture of the country’s
investment opportunities and challenges but Goobjoog Business is
now addressing that need.
“Different companies want to invest in
Somalia because of the improvements in terms of security and
general business environment. We help them get accurate and
latest business news round the clock. We also carry out
in-depth programming covering market research,” Bare said.
After signing out his daily business
show, Abdisalan Ali Hussein, a business reporter told Xinhua his
choice as reporter with Goobjoog Business was an opportunity to
bring positive changes to the society.
“I wanted to present our listeners
with something new; something different from what we get on
radio every day. Most journalists in Somalia do not cover
business but we are fully committed to giving our listeners
the best of business news and in-depth analysis,” said
Managing to keep the station on air
sixteen hours a day is not easy for Bare since business requires
specialized understanding by the journalists and the absence of
established media schools in Somalia makes it more difficult for
journalists to build expertise.
Nevertheless, Bare said his venture is
slowly building a team of journalists who are keen on developing
their capacity and interest in business journalism.
The station also publishes online
monthly market watch reports covering currency performance,
prices and other market developments.
A trader in Mogadishu, Mahad Fiqi,
told Xinhua he relies on Goobjoog Business for information on
business climate in Mogadishu and surrounding regions.
“I am happy with this radio because it
presents new business ideas and this for us is encouraging.
People know the new things in the market and this is another
good thing that was not previously available,” Fiqi said.
Somalia which largely depends on
foreign donor funding and Diaspora remittances is working to
reverse these trends by building its domestic market to finance
its budget and create job opportunities especially for the
youths which account for some 75 percent of the population.