Kenya Tourism Board
(KTB) chairman Jimi Kariuki told Xinhua in Nairobi that for
Kenya, China is one of that nations that have posted double
digit growth of tourists in the past three years.
“We are therefore
going to enhance our marketing activities in China, in order to
cushion the tourism sector from fluctuations in tourist arrivals
from our traditional source markets in the west,” Kariuki said
on the sidelines of a tourism stakeholders forum.
He noted that China
is one of the key markets that Kenya will continue to focus in
indicates out of the 874,385 international visitors in Kenya in
2016, about 69,000 were Chinese nationals. The number of Chinese
tourists increased by 35 percent in 2016.
“According to our
projections, we also expect to experience a 35 percent increase
or more of Chinese tourists in 2017,” Kariuki said.