NAIROBI, (Xinhua) -- Kenyan
farmers are eyeing the lucrative Chinese purple tea market in order to boost
Industries Director Roselyne Njoki told Xinhua recently in Nairobi that purple
tea sells for more than twice the cost of traditional black tea that Kenya is
therefore planning to increase my acreage of purple tea in order to satisfy the
growing demand in China,” Njoki said on the sidelines of the Tea Packers Forum.
tea farmer sources Chinese buyers through attending trade shows in the Asian
nation. “I always attend the tea trade shows in China in order to get additional
clients so as to expand my sales,” Njoki said.
that Chinese tea consumers are very health conscious and hence prefer purple tea
which has high antioxidant content.
industries, maintains 145 acres of purple tea and sells between 2,000 kg and
3,000 kg of processed purple tea monthly to Chinese buyers. The farmer began
cultivating purple tea over five years ago in order to diversify her income.
“The price of
traditional tea in Kenya at the auction has been fluctuating greatly due to
oversupply of the commodity and hence the need to branch to specialty tea
varieties,” Njoki said. She also maintains a tea estate with over 300 acres of
Kenya is one
of the largest producers of black tea in the world as its production hit 473
million kg in 2016 while its purple tea production stood at 2 million kg.
that purple tea has additional benefits because it matures in two years as
opposed to the conventional tea variety that takes three years.