According to the World Travel and Tourism
Council (WTTC) benchmarking report 2017, Kenya’s Travel and
Tourism GDP is projected to grow at six per cent annually, just
ahead of total economy growth at 5.9 per cent.
Speaking in Mombasa, Mike Kirkland, Chairman of Southern Cross
Safaris, Satao Elerai and Satao Camp in Kenya and Bench
International in Australia, commented:
"This is really very encouraging news not
only for tourism in Kenya, but particularly the well established
international hotel and holiday industry along the Kenya coast.
"This is a most positive long term outlook for
Kenya tourism and the projected growth figures speak for themselves."
How does travel and tourism in Kenya compare to other
GDP - SIZE:
Travel and Tourism generated a total contribution of $7
billion to Kenya’s GDP in 2016.
Travel and Tourism total GDP
impact is Larger than that of the mining, automotive
manufacturing, and chemicals manufacturing sectors.
In terms of its direct GDP, Travel and
Tourism is more than three times the size of the automotive
manufacturing industry in Kenya.
Based on its direct, indirect, and induced GDP
impact, Travel and Tourism generated 9.8 per cent of Kenya’s
GDP in 2016.
GDP - SHARE:
This is larger than the size of the chemicals
manufacturing sector’s GDP impact at 4.2 per cent.
SIZE: Travel and Tourism sustained a total of 1.1
million direct, indirect, and induced jobs in Kenya in 2016.
Travel and Tourism in Kenya directly employs
more people than the automotive manufacturing, mining, chemicals
manufacturing, banking, and financial services sectors.
Of note, Travel and Tourism directly supports
nearly three times as many jobs as the banking sector and more
than twice as many jobs as the financial services sector in
Travel and Tourism generated, either directly or indirectLy,
9.2 per cent of Kenya’s employment in 2016.
EMPLOYMENT - SHARE:
For every job directly in the Tourism sector,
nearly two additional jobs are created on an indirect or induced
basis, making its linkages stronger than in the agriculture
Travel and Tourism direct sector GDP expanded 75.7 per
cent between 1997 and 2016 while the total economy expanded
125 per cent.
GROWTH - TRENDS:
The automotive manufacturing industry
contracted 5.4 per cent and the chemicals manufacturing industry
expanded 53.5 per cent over this 19-year period.
Travel and Tourism GDP is expected to grow at an annual
average of 6.0 per cent over the next decade.
GROWTH - FORECAST:
In comparison, the total economy is expected
to expand 5.9 per cent per annum while the automotive
manufacturing and agriculture sectors are forecast to grow 4.3
per cent and 5.1 per cent per annum, respectively, In real,
Travel and Tourism
is a significant source of export revenue for Kenya.
EXPORTS - TRAVEL
AND TOURISM SHARE OF EXPORTS:
In 2016, visitor exports totaled $1.7
billion. This was 37.7 per cent of all service exports and 15.8
per cent of all exports (including goods and services).
Between 1997 and 2016
Kenya’s Travel and Tourism exports expanded 86 per cent.
EXPORTS - GROWTH OF
TRAVEL AND TOURISM EXPORTS:
Total exports of goods and services outpaced
Travel and Tourism Exports and grew 265 per cent between 1997
The World Travel and Tourism Council (WTTC) has spearheaded
global analysis of the economic importance of the sector for
over 2.5 years.
This research has estabhshed the contribution
of Travel and Tourism on an ongoing basis to over 180 countries
in absolute size, share of the economy, and growth.
Around the world, WTTC research is referenced
as the authoritative source of the role of Travel and Tourism in
generating GDP, employment, exports, and investment.
This research compares the role that Travel
and Tourism piays in the world economy with other economic
The results of these comparisons provide new
perspectives on the relative significance of Travel and Tourism,
as well as some of its unique advantages in driving current and
future global economic growth.
This updated WTTC research benchmarks Travel
and Tourism against an assortment of other sectors for 27
countries and for each world region.
Source: World Travel and Tourism Council:
Tourism Benchmarking Reports 2017 - March 2017.
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