NAIROBI (Xinhua) --
Kenya’s tourism body said on Monday that it has
positioned the country as a premier wedding and honeymoon
destination in the region.
Kenya Tourism Board (KTB) said it showcased Kenya’s potential as a
honeymoon destination at the Bride and Groom Expo, which was hosted
by the Vision Group Uganda that ended in Kampala on Sunday.
KTB CEO Betty Radier said Uganda is currently the number one market
in Africa into Kenya and number 4 globally, having recorded a 75
percent increase from the same time last year.
“We are happy that the integrated approach to grow the market
through campaigns, use of influencers like Eddy Kenzo and joint
initiatives is bearing fruit and want to take advantage of platforms
that keep Kenya top of mind for Ugandans,” Radier said in a
statement issued in Nairobi.
She said KTB partnered with the Expo organizers to leverage on this
vantage positioning with a view of growing the number of visitors
from Uganda into Kenya.
KTB said exclusive packages for honeymooners and wedding events have
been developed to accommodate varied clientele visiting different
parts of the country.
The expo attracted over 8,000 visitors through the three days and
presented visitors an opportunity to visit the Magical Kenya stand
where they sampled tastes of Kenya’s culture.
This was implemented through activities such as henna painting which
is popularly used on brides in the coastal areas, play and win where
visitors got an opportunity to play and win various branded gifts.
Culture displays through interactions with the Maasai cultural
ambassadors also attracted many visitors.
Various properties supported the KTB through availing honeymoon
offers which were also included in the website. These properties
included The Sands Kenya, Swahili Beach Hotel, Pride Inn paradise
Beach resort and the Hilton Nairobi.