NAIROBI (Xinhua) --
E-commerce platform, MallforAfrica, on
Friday launched its office in Kenya in order to tap into the
growing demand for online shopping of quality goods from
CEO of MallforAfrica Toya Foloyan
told a media briefing in Nairobi that its digital channel is the
only e-commerce platform in Africa that provides access to U.S.
and Britain stores directly.
"By accessing the MallforAfrica platform, Kenya will have
easy access to over 8.5 billion items for sale from over 150
U.S. and Britain retailers," Foloyan said.
Some of the retailers include Amazon, Carters, Fashion Fair
Cosmetics, Topshop UK, Barneys, Footlocker, Sports Direct, M&S,
Bloomingdale’s, J. Crew, among others.
MallforAfrica’s customers place and pay for their orders
through the company’s web or mobile app.
The CEO said that the online platform makes it convenient for
African consumers to purchase goods from international retailers
using local currency as well as local payment solutions.
After clients place an order, the goods arrive in ten to 15
Kenya is the second country in Africa to have a local
MallforAfrica physical presence after Nigeria.
MallforAfrica Country Manager, Kenya, Naomi Konditi-Kivuvani
said that more Kenyans are becoming tech-savvy and are
increasingly shopping online.
"However, there is still a growing challenge to get genuine
international products locally, or to get a payment platform
preferred by majority of Kenyans," Konditi-Kivuvani said.
E-commerce has rapidly grown in the recent years across
Africa because of the positive outcomes it has had on various
industries including travel, tourism and hospitality.