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XINHUA NEWS SERVICE REPORTS FROM THE AFRICAN CONTINENT

 
Hisense Become Sponsor of 2018 FIFA World CupTM

Coastweek-- Beijing, China - On April 6th 2017, in a joint press confer-ence held with FIFA, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament.

The President of Hisense Group, Mr. Liu Hongxin, sees the FIFA World Cup as one of the most significant sporting events in the world, rivaled only by the Olympic Games.

For Hisense, sponsoring the prestigious tournament not only serves as a massive marketing opportunity for the brand, but also as a crucial, strategic initiative for the entire enterprise.

“Over the years, Hisense has earned a lot of experience and brand growth through sports sponsorships,” expressed Mr. Liu.

“We are honored to take on our biggest challenge yet with the FIFA 2018 World Cup, and believe it will vastly improve global awareness and economic value for Hisense as a truly international brand.

“The World Cup brings together the highest level of competition and prestige in football worldwide, making it the perfect platform for us to be a part of.”

FIFA Secretary General, Fatma Samoura said, “FIFA is delighted to welcome Hisense on board as an official sponsor of the 2018 FIFA World Cup Russia.

“We look forward to working with them to promote the competition, particularly in China, where the company is a market leader in consumer electronics, and where the popularity of football continues to grow.”

FIFA president Gianni Infantino also sent his congratulations and excitement for the partnership.

A large part of Hisense’s international strategy has been to actively engage in sports marketing to raise brand awareness.

Over the years, Hisense has sponsored major sporting events and team sponsorships like UEFA’s Euro 2016, Nascar’s XFINITY series, Joe Gibbs Racing, the Australian Open, and Germany’s FC Schalke 04.

These activities, coupled with Hisense’s innovative high-value products, have helped the brand maintain its status as the NO.3 television manufacturer worldwide1 into 2017.

           

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