Beijing, China - On April 6th 2017, in a joint press
confer-ence held with FIFA, Hisense announced its status as an
official sponsor of the 2018 FIFA World Cup, becoming the
first-ever Chinese consumer electronics brand to sponsor the
The President of
Hisense Group, Mr. Liu Hongxin, sees the FIFA World Cup as one
of the most significant sporting events in the world, rivaled
only by the Olympic Games.
sponsoring the prestigious tournament not only serves as a
massive marketing opportunity for the brand, but also as a
crucial, strategic initiative for the entire enterprise.
“Over the years,
Hisense has earned a lot of experience and brand growth through
sports sponsorships,” expressed Mr. Liu.
“We are honored to
take on our biggest challenge yet with the FIFA 2018 World Cup,
and believe it will vastly improve global awareness and economic
value for Hisense as a truly international brand.
“The World Cup
brings together the highest level of competition and prestige in
football worldwide, making it the perfect platform for us to be
a part of.”
General, Fatma Samoura said, “FIFA is delighted to welcome
Hisense on board as an official sponsor of the 2018 FIFA World
“We look forward to
working with them to promote the competition, particularly in
China, where the company is a market leader in consumer
electronics, and where the popularity of football continues to
Gianni Infantino also sent his congratulations and excitement
for the partnership.
A large part of
Hisense’s international strategy has been to actively engage in
sports marketing to raise brand awareness.
Over the years,
Hisense has sponsored major sporting events and team
sponsorships like UEFA’s Euro 2016, Nascar’s XFINITY series, Joe
Gibbs Racing, the Australian Open, and Germany’s FC Schalke 04.
coupled with Hisense’s innovative high-value products, have
helped the brand maintain its status as the NO.3 television
manufacturer worldwide1 into 2017.