JOHANNESBURG, (Xinhua) --
Middle East and Africa (MEA)
region is the darling of about 500 multinational
companies, according to global business research company
Infomineo on Tuesday.
company’s report is based on survey on multinational
companies already present in the Middle East and Africa
and those seeking to enter it. In 2016 there was a 17
percent increase in the number of Fortune 500 companies
in MEA as compared to 2015.
the report, Last year, 196 Fortune 500 companies had
established a dedicated regional headquarters in the MEA
region. Casablanca (Morocco) and Nairobi (Kenya) are the
leading destinations for Fortune 500 companies
establishing international headquarters while
Johannesburg being the leading destination for Africa.
organizations who want to service Eastern Africa prefer
Nairobi. Dubai and Johannesburg are the most popular
hubs overall which organizations consider to establish a
which also excel in terms of attractiveness includes
Cairo, Algiers (Algeria) and Cape Town. About 138
companies have established a dedicated entity in Dubai
making it the most popular choice. Generally, there has
been an increase in companies establishing to service
MEA from outside the region.
regional destinations on the Fortune 500 list include
Dubai, Johannesburg, Casablanca, Nairobi, Lagos, and
Cairo. Egypt had 250 percent increase of Fortune 500
investment since 2015 and is currently being affected by
said technology companies prefer Casablanca or Lagos
(Nigeria). About 12 Fortune 500 companies have already
established their offices in Lagos with some using it as
the headquarters to service West Africa.
said that in choosing a city organizations consider the
local market potential, maturity of the industry,
existing competitors, political stability and the
quality of the employment market.
500 consider these factors to mitigate the risks and
ensure there is a stable and profitable investment,
according to Infomineo.