NAIROBI (Xinhua) --
Chinese media firm Startimes Media plans to
expand its presence in the African continent.
"By the end
of 2017, we plan to be in 20 African countries in order to meet the
growing demand for quality television content," Startimes Media
Kenya Company Vice President Mark Lisboa said on Monday when the
company introduced digital television sets into the Kenyan Market.
Lisboa said the company is currently present in 14 Sub-Saharan
African countries, including Kenya, Uganda, Tanzania and South
The new countries the firm plans to set up shop includes Egypt,
Angola, Namibia and Swaziland.
Startimes is the leading TV operator in Africa and currently has
over ten million subscribers.
Lisboa said that the popularity of Sino dramas in Kenya has been
increasing since they were introduced in 2013.
He noted that the East has always been a mystery to the Africa
people and Sino dramas have helped demystify the Chinese cultures.
"There’s a lot of curiosity by Africans on the Chinese culture
and this has translated into the popularity of Chinese television
content in Africa," he added.
Startimes broadcasts over 440 authorized channels consisting of
news, movies, series, sports and children programs.
Lisboa said that his firm currently has three Chinese content
channels that broadcast Sino dramas, KunguFu movies and other
He said that they will begin showing a television series on lives
of Africans living in China.
"The show will depict the real lives of Africans who are resident
in China," he noted.
Lisboa said that films can be an important avenue to cement ties
between different cultures.