By Ronald Njoroge NAIROBI (Xinhua) --
Kenyan manufacturers are embracing e-commerce platforms in order
to expand their markets, the industry lobby said on Wednesday.
Kenya Association of
Manufacturers (KAM) CEO Phyllis Wakiaga told journalists that
the online market place offers limitless opportunities for
are embracing the e-commerce in order to tap both local and
foreign markets,” Wakiaga said during the launch of the Jumia
local online marketplace.
The digital platform
will provide an avenue for Kenyan manufactures to sell their
The lobby noted that
e-commerce helps increase the speed at which transactions occur
as consumers can purchase goods from the comfort of their homes
or anywhere in the case of mobile commerce.
manufacturers already have an online presence so it is only
prudent for Kenyan peers to follow suit,” she said.
According to KAM,
the use of mobile and e-commerce platforms will help Kenyan
manufacturers become more competitive in the regional arena.
identified a number of challenges they face, including high
logistics and electricity costs.
The CEO noted that
the cost of logistics alone account for 40 percent of the cost
of goods in Kenya.
“So, use of
e-commerce can help to reduce these costs by improving the
efficiencies of processes involved in the transportation of
goods,” she added.