By Johanna Absalom WINDHOEK (Xinhua) --
On Monday afternoon in a village in Namibia’s
Oshana region, a handful of children gather under a tree. On a
branch hangs a black battery-powered portable radio.
They are listening
to Oprogramme yuunona, a radio show on Namibian Broadcasting
Corporation (NBC) Oshiwambo Radio Station produced for children
and aired weekly on Monday afternoon.
The show, which
delivers high-quality, children-oriented content, is featuring
learners from Mwadinompho Primary School today.
show, host Ebba Aikutu said the show is an avenue for learners
to share school activities, best practices and create their own
content. The show also serves as a platform for children to
“To participate in
the show, teachers and schools principals are simply requested
to send a short message to a number provided on the show and we
contact them to show case their talent,” said Aikuti.
radio show has had a great impact on the lives of its young
audiences. Elvie Erastus, sitting under the tree with her
younger siblings and friends and who is now a secondary school
learner, said that she grew up listening to the show.
“I was able to
improve grammar through this radio show. I also learned good
tips from fellow learners through the show, things that we would
emulate at our school. The show has also taught me the
importance of education and discipline which enables me to
progress academically,” she said.
Erastus is a prime
example of the impact of interactive radio. To this, Namibia
bears testimony on the effectiveness of radio as the country
joined the rest of the world in commemorating the sixth world
radio day under the theme Radio is You, heeding to the call for
radio to engage listeners.
Information and Communication Technology, Tjekero Tweya said
that the impact of radio on Namibians’ daily lives is
immeasurable, adding that the theme is befitting as it stresses
the importance of radio’s engagement of listener.
“It is important
that we make listeners part of our agenda setting,” said the
minister on Monday at the commemoration held at Okahandja town,
60 km out of capital Windhoek.
According to Tweya,
through sharing information, entertainment and education, all
voices irrespective of gender and social classes are heard.
“I therefore call
upon all radio stations to clarify to and inform their listeners
by engaging them on issues that contribute to sustainable
development goals, issues of benefit to the nation and world at
large,” he said.
So far, Namibia’s
Communication Regulatory Authority has issued a total 34
broadcasting licenses, pushing the country’s radio coverage to
reach 78 percent.