Kenyan Talent Stars in Guinness New Global Football
Guinness has unveiled a new campaign
to celebrate the current English Premier League
latest campaign dubbed ‘Made of Football’ lauds
passionate football fans across the continent and
the lengths they go to, to show their love for the
in Kenya using local talent, the ‘Made of Football’
advert brings to life the passion that is unique to
Kenya and shows we have the most dedicated and
vibrant football fans in the world.
in the cast is home grown talent Peter Nzioka who
plays in the Kenyan National Amputee Football squad.
Peter’s role in the ad brings to life how nothing
can stand in the way of truly passionate fans.
to appearing in the campaign, Peter was part of the
inspirational Kenyan team that represented their
country in the Amputee Football World Cup in Culican,
shot in Nairobi includes scenes of the iconic City
Stadium, Garden Square restaurant and the old
railway station as well as in the old railway tracks
next to the Railway museum, Monrovia.
track behind the TV ad was created by Grammy award
winning musical group Konono No1 from Kinshasa, DRC.
group combine three electric likembés, a traditional
instrument similar to the mbira- a wooden board with
attached staggered metal tines, with vocals and
instruments that have been made from items salvaged
in a junkyard.
year we are showing even greater support for the
incredible football fans across the country.
the ‘Made of Football’ campaign, we will be
providing exciting experiences for football fans up
and down the country, whether that is incredible
prizes and competitions or unique viewing
experiences and maybe a few surprises along the
way,” said Samuel Wasswa, Marketing Manager
Guinness, Pilsner and Portfolio Beers.
added, “Guinness is an iconic beer that has the
darkest liquid, but the brightest flavours and has
always had the authenticity, boldness and vision to
do things differently. Unlike anywhere else in the
world, football has the power right here in Kenya to
first time ever, the Guinness TV ad will feature a
female voice over narrating the story illustrating
the dynamism of the brand.
Black is part of the highly successful global
GUINNESS® Made of More™ campaign which has been
running for over four years now.
is a proud sponsor of SuperSport’s English Premier
League broadcast, over the coming months there will
be a series of exciting initiatives from Guinness to
help reward and inspire football fans.