NAIROBI (Xinhua) --
Chinese information and
communications technology solution provider, Huawei, on Thursday
launched four mid-level smart phones in the Kenyan market that
target the youth.
The handsets are
part of the firm’s strategy to tap into the lucrative youth
segment and at the same time grow its market share.
The four new
devices, in the Y and G series, will retail between 80 U.S.
dollars and 250 dollars and feature five inch touchscreens and
high megapixel cameras among other specifications.
“The youth market is
untapped with a great potential for Huawei to continue
positioning various products and services to this target group,”
Huawei Sales Director Dharmaraj Diwakar said during the launch
Diwakar said the
company’s strategy is focused on embedding powerful features in
the mid-range devices at an affordable price to accommodate
“We believe that
offering unique features on a device that are able to seamlessly
fit within consumers’ lifestyle at an affordable price are key
elements of marketing strategy in the mid-range level,” he said.
Huawei has increased its visibility by partnering with various
retail stores to make available most of its devices closer to
the consumers, and has expanded across the Kenya by opening
several services centers in major urban areas in the country.