(Xinhua) -- There is need for
African governments and industry to explore innovative
financing schemes alongside enactment of robust policies
to spur growth of cinema and audio visual industry,
officials have said.
Speaking at a media
roundtable ahead of the Africa Film Festival to be held
in Nairobi from Oct. 12 to 16, the officials said a
vibrant creative industry will boost the continent’s
soft power and economic growth.
Jane Munene, the Executive Director of Nairobi-based
Pan African Federation of Filmmakers said the nascent
cinema and audio-visual industry in Africa has potential
for growth subject to adequate financing and skills
"We need to encourage production of African films to
tell authentic stories of this continent to the world.
"However, huge resources, conducive policies and
regulations are key to achieve this objective," said
The upcoming African film festival in Nairobi will be
attended by policy makers, content developers and
investors to discuss growth of a sector that contributes
5 billion U.S. dollars to the continent’s economy.
Munene said African governments are keen to promote
growth of film industry through establishment of
supportive policy, institutional and regulatory
"There is need to encourage private sector financing
of Africa’s cinema and audio-visual industry. Filmakers
must therefore come up with content that has a
competitive edge," Munene said.
She revealed that a high level dialogue between
financiers and filmmakers will be held during the
African Film Festival.
The African Union member states have adopted several
charters to promote growth of cinema and audio visual
industry in the continent.
Munene noted that greater political goodwill has
fostered growth of film industry in Benin, Burkina Faso,
Ghana, Nigeria, Mali and Zimbabwe.
She emphasized that a robust Pan African film
industry will enable the continent achieve its
socio-economic transformation goals outlined in the
African countries have grappled with inadequate
resources and manpower alongside outdated policies that
have undermined the growth of film industry.
Ernest Kerich, the Director, Department of Film
Services in Kenya’s ministry of sports, culture and arts
said that structured financing coupled with training and
public outreach are key to catalyze growth of cinema and
audio-visual industry in Africa.
"Growth of a strong Pan African film industry will
not only create jobs for the youth but also promote
integration, peace and cohesion in the continent,"
He added that a vibrant film industry in Africa has
potential to contribute 20 billion U.S. dollars to the
continent’s economy in the near future.