NEW DELHI --
Naked on the Net: You are
being tracked every time you go on the web, reports
Swami Anand Kul
You will be shocked and surprised if you
ever discovered how many details of your personal life are
available on the web.
Search engines like Google and Yahoo have a mine of
information about your life; some of it could be embarrassing.
Your comments, your photos, your mails, your transactions and
your surfing habits can all be tracked.
Your purchases, music you listen to the videos you watch are
all on the net. All this personal information is very valuable.
So some people are tracking you all the time, using your data
in various ways you don’t like or spying on you without your
knowledge or consent.
If you watch videos of 'Osho' regularly, you will
automatically get mails from 'You Tube' giving you more options.
If you buy Osho books on the net, the seller will send you
more titles to tempt you to buy.
All this is fine but it can get nasty too.
The recent hacking and leaking of nude photos of a hundred or
so Hollywood and pop stars is a case in point.
These nude photos were illegally uploaded without their
knowledge or consent of the celebrities involved.
What a shocker!
A huge hue and cry ensued by the stars.
"It’s so weird and hard how people take your privacy away
from you," Oscar winning star Jennifer Lawrence said in a
But the violation of privacy has been rampant ever since
Facebook, Twitter and Google among other social networking sites
became the rage and the norm.
They all attack, if not eliminate, your privacy.
Remember that at any given time; a third of the world’s
population is on the net.
Your every click on a site forms your digital footprint.
Somebody is following you all the time and collecting your
data about your movements.
Your birthday, photos, videos, address, phone or mobile
number, religion, interests, relationships, memberships,
financial history and other details are most probably on the web
to be mined by these trackers.
The data is online forever.
This data is very valuable as it helps to compile your
profile which can be sold to businesses that want to sell you
goods and services.
Data collection and selling is big business with a turnover
of an estimated 50 billions dollars.
Many web sites collect data about you on each visit to track
which age group is accessing a specific type of content and how
Your data is used for checking your background when you apply
for a college or a job.
It is used when you open a bank account, want a credit card
or enter into a partnership or agreement.
Most of all, this data helps sellers to send you ads that
meet your interests.
Since there is hardly any privacy on the net, it has become a
major priority for almost all who use the net. Most sites and
Yet data mining and hacking flourishes unabated. Any text, photo
or video can be copied and shared any number of