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"We
will need to focus on an immediate intensive
marketing campaign in our key source markets
which have the capacity to produce tourist
arrivals for our hotels in the second half of
this year.
"This
means an emphasis on advertising in the
international media and joint promotions with
the overseas travel trade as well as offering
incentives to encourage the support of
airlines and major international tour
operators."
Jake
Grieves-Cook is a Kenyan citizen, educated at
Nairobi School and Oxford University, and is
married with a son and daughter, both born in
Kenya.
He
has been involved in Kenya's tourism industry
for over 35 years, having started his career
based in the Mara in 1972 when there was only
one lodge in the entire Mara eco-system.
He
was Managing Director of the Block Hotels
group in the 1970s, which at the time was East
Africa's leading hotel group, and later
founded Game-watchers Safaris of which he is
still the Managing Director and which today
operates four eco-camps in private wildlife
conservancies - the Porini Safari Camps.
He
has been Chairman of the Ecotourism Society of
Kenya, Chairman of the Kenya Tourism
Federation and has also served on the board of
the Kenya Wildlife Service and on the Kenya
Tourist Board of which he was Chairman for the
past three years up to the end of 2007,
coinciding with the recovery of Kenya's
tourism industry prior to the post-election
crisis at the start of this year.
Currently
he is a vice-chairman of the East African
Wildlife Society.
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